Baume & Mercier has participated in the ‘Watches and Miracles’ Asia’s High-end Watch Fair for the third consecutive year. This exhibition is celebrating the 185th anniversary of the establishment of the brand. Legacy and fine watchmaking show. The Watch House also interviewed Ms. Sandrine, Director of Marketing and Communications of the Baume & Mercier brand, and listened to her to talk about some views on the Baume & Mercier watch.

Watch House: If you summarize the characteristics of the Baume & Mercier watch with a few keywords, which words would you choose?
Ms. Sandrine: The first is celebration. We want to be a companion to our customers, and celebrate the special moments of life, such as weddings, new students, etc., with a gift from Baume & Mercier. The second word is inheritance. As one of the seven oldest historical brands in watchmaking, we always uphold the long history and ancient watchmaking skills of celebrities.
Watch House: What is your favorite collection of Baume & Mercier watches?
Ms. Sandrine: I personally like the new design of the Chrysmer women’s watch series. It is our re-interpretation of some new women’s round watches on SIHH this year. These 36.5mm women’s watches are aimed at a younger group of female consumers.
Watch House: Where will the development of Baume & Mercier watch go?
Ms. Sandrine: First of all, we will continue to develop in cooperation with distributors, communication and product promotion. Of course, we will further enhance the brand’s popularity, especially in the Chinese market. . We will carry out publicity through more forms of media cooperation and outdoor promotion. The second is to increase the brand’s appeal and visibility through the core concept and key points of the celebration. The last point is that we want to share more brand stories. Whether through the connection between antique models and the latest models, or through some limited or special models, such as the Cobra Cobra Extreme Racing limited edition models we launched this year, we can more interact and communicate with customers.
Watch House: Are these plans ready for implementation next year or are they already being implemented? I feel that Baume & Mercier’s promotion in the Chinese market is not particularly strong this year.
Ms. Sandrine: You are right, many of our current investments are mostly outdoor, such as outdoor investment in major cities (Beijing, Shanghai, Chengdu, etc.) and major airports. At present, we will carry out outdoor advertising in accordance with the priority to achieve the continuity of brand exposure.
Watch House: Would you consider internet media?
Ms. Sandrine: I think this is an area that all luxury brands will target in the future. We are working hard to expand the brand’s community on Facebook, Instagram, WeChat and Weibo, and strive to add more content and information, which is the strategy we need to continue.
Watch House: In addition to advertising, will there be any major actions for Baume & Mercier in the future?
Ms. Sandrine: Although we chose to celebrate the core message of this globally unified brand for promotion, it is very easy for everyone to understand and accept. But we think it’s also important to choose a brand spokesperson to interpret the brand’s ‘celebration’ concept. So we are now looking for a suitable spokesperson, hoping that he can better interpret the message of ‘celebration’ in order to strengthen the brand’s position in the Chinese market. The spokesperson already has a goal, but it still needs to be kept secret. If it goes well, there will be good news at the end of the year.

Adhering to the concept of historical heritage, CORUM watch specially presents a classic chronograph watch style that combines sports functions and elegant and simple design concepts-Admiral’s Cup Legend Chronograph 42 42 Chrono).

Kunlun watches new Admiral Cup classic timepiece

简约 The simple design watch contains the chronograph movement verified by the official Swiss Observatory (C.O.S.C.), and also fully reveals many classic features of the Admiral’s Cup series. Admiral Cup Mileage 42 Chronograph is bound to inject subtle color and vitality into the heritage product line ‘Legend Mileage’.

Kunlun watches new Admiral Cup classic timepiece

During the 20th century, the popularity of sports created the birth of many brand new watches: from diving watches to flight watches, the entire watchmaking industry strived to innovate, improve technology, and introduce more and more advanced and more versatile watch styles. In Yunyun watches, Kunlun watch since 1960 launched the Admiral Cup watch unique. In addition to becoming the brand’s classic sports watch style, the brand’s contribution to the maritime community has been shouldered for half a century.

Kunlun watches new Admiral Cup classic timepiece

In 2011, Kunlun watch was divided into several product series for the Admiralty Cup classic watch series. Among them, the inherited product series mileage number presented the elegant and simple watch style without losing the classic design characteristics of the series. In order to enrich the collection of the heritage series mileage number, Kunlun Watch specially launched this year with a CO983 chronograph movement certified by the Swiss official observatory (C.O.S.C.). The movement advances the hours, minutes, small seconds, date and chronograph functions of the watch. The vibration frequency vibrates 28,800 times per hour and has a 42-hour power reserve.

Kunlun watches new Admiral Cup classic timepiece

The design of the watch retains the twelve-sided outer ring of the Admiral’s Cup series. In order to match the chronometer model, the elegant and simple watch has soft lines, and the timer button is long and streamlined. The diameter of the case is 42mm, and it is equipped with a transparent sapphire case back to watch the movement. The watch is available in steel, steel and gold, or 18K red and gold. There are 11 different styles to choose from. Inheriting the classic characteristics of the product series, the surface of the steel or steel gold style is engraved with straight stripes; the surface of the 18K red gold style is engraved with barleycorn stripes; the surface color is faint blue, inspired by the first navy Admiral’s Cup watch, the color tone and stripes match perfectly. Three clearly visible timer windows blend gently onto the surface; the surface is also inlaid with an 11-hour scale and 60-minute numerals at 12 o’clock.

Kunlun watches new Admiral Cup classic timepiece

Admiral Cup Mileage 42 chronograph watch in red gold with crocodile leather strap with pin buckle; steel or steel gold models with crocodile leather strap or steel strap with folding buckle.

On June 19, Richard Miller announced the official opening of a boutique in the luxury retail area of ​​the Prestige Village in Porto Cervo, Sardinia. Richard Miller’s Partner football managers Mancini and Dominic, Richard Miller’s business partner Peter Harrison, and Richard Mille, CEO of Richard Miller Europe, Middle East and Africa. A subsequent dinner was held at the most prestigious Italian restaurant on the coast, hosting guests and European media.

   Located on the northeast coast of Sardinia, Porto Cervo is a charming natural port and a famous seaside resort in the Mediterranean, attracting tourists from all over the world. Recognizing the importance of the region, Richard Miller announced a long-term relationship and branding with the region.