On May 26, 2010, the famous Swiss watchmaking brand Tissot watch held a ‘black and white’ new image conference in front of Metro Mall in Suzhou’s most prosperous commercial street. Ambassador Huang Xiaoming fully performed the live premiere of Tissot’s new image in 2010.
This group consists of American fashion photography master Jeff. Burton (Jeff Burton) personally took the camera, a series of images like black and white movies, sparked a lively discussion about ‘black and white, time’. This advertisement subverts the traditional still-life shooting method used in the watch advertisements in the past, capturing the dynamic moment of the Tissot endorsement ambassador, the overall image becomes more realistic, like a black and white movie on paper.
Dr. Ulrich Fischer, Tissot’s vice president of global sales, also made a special trip to Suzhou. In this one-night black and white video gallery, he opened a new chapter with fashion spokesman Huang Xiaoming. : Discovering two-color Suzhou, discovering fashion Huang Xiaoming, discovering a new chapter in the image of Tissot, and slowly revealing the advertising image of 2010 shot by Huang Xiaoming for Tissot. Tissot watches creatively with this advertisement, interprets the brand’s approachability, and advocates that the boutique should be practical, not out of reach.