Recently, Swiss fine watchmaking brand Audemars Piguet announced that it will continue its partnership with Art Basel to help plan the world’s premier art fair and strive to promote outstanding contemporary And modern art works. As the global co-sponsor of Art Basel, Audemars Piguet will continue to support this event through the three major exhibitions of Art Basel in Basel, Miami and Hong Kong. This multi-year cooperative relationship demonstrates the commitment of both sides to the development of contemporary and modern art, and Audemars Piguet’s strong willingness to vigorously promote superb skills and innovative ideas. Over the past three years, Art Basel has become the global platform for Audemars Piguet to get involved in contemporary art, and in June 2015, it launched the Audemars Piguet Annual Art Customization Program.
Since 2013, Audemars Piguet has introduced the unique concept of a collector’s living room at the three major touring exhibitions of Art Basel around the world, inviting designers and artists to show their creative talents, showing the birthplace of Audemars Piguet in the valley of the valley of Switzerland One scene one thing. In 2013, the collector’s living room, designed by French designer Sebastien Agneesens, is unique with photography by British photographer Dan Holdsworth. At the 2014 Art Basel Hong Kong station, French top designer Mathieu Lehanneur unveiled the mystery of the new ‘Mineral Lab’ exhibition area and merged with Austrian video artist Kurt Hens A panoramic film specially designed by Kurt Hentschläger for Audemars Piguet. In 2015, Audemars Piguet introduced a green, moss-covered ecological wall and a new custom sound installation designed by French artist Alexandre Joly, who lives in Geneva.
Collector’s living room designed for Audemars Piguet at the Art Basel 2013 by French designer Sebastian Agnesans
Audemars Piguet’s ‘Mineral Lab’ exhibition area at Art Basel 2014, created by the famous French designer Matthew Rehanier
Sound installation for Audemars Piguet by the famous French designer Alexander Jolly at Art Basel 2015
In collaboration with Art Basel, Audemars Piguet has launched a series of stunning art projects and installations. During the 2013 Miami Station, Audemars Piguet joined hands with the world-renowned Galerie Perrotin to showcase a large floating inflatable ‘Curiosity’ designed by French duo art Kolkoz ). In the 2014 Miami Station, Audemars Piguet cooperated with the Peabody Essex Museum to showcase the dynamic ‘Strandbeest’ designed by Theo Jansen and Theo Jansen. Theo Jansen Using wind to move bionic beasts along Miami Beach has caused an unprecedented sensation.
Audemars Piguet at Art Basel Miami 2013 exhibits new work by French duo Klekuz, ‘Curiosity House’
Audemars Piguet at the Basel Art Show 2014 in Miami with ‘Beach Bionic Beasts’ on display at the Bourbon Museum
In order to fully support Art Basel 2015, Audemars Piguet officially launched the Audemars Piguet Art Commission. Swiss artist and composer Robin Meier was selected as the first artist in the annual Audemars Piguet Art Customization Project. With the assistance of renowned curator Marc-Olivier Wahler, Robin Meyer created a large Synchronicity installation that illustrates the laws of order in nature. This synchronic device is used to explore phenomena in nature and learn how fireflies scattered in remote areas around the world consistently emit biofluorescence. To complete the installation, Robin Mayer conducted a sophisticated and sophisticated investigation, combining in-depth scientific research with challenging technical practices. In the future, the annual Audemars Piguet Art Customization Program will continue to explore related themes and fully support the resources and skills needed for artists to complete their works.
Synchronization installation by Robin Meyer at Art Basel 2015
Based on the successful cooperation in the past three years, Audemars Piguet and Art Basel will continue to work together and share their common wish to promote the development of contemporary art.
Olivier Audemars, Vice Chairman of the Audemars Piguet Board of Directors, said: ‘We are very honored to be the co-sponsor of the Art Basel and we are excited about the cooperation that has been carried out. Continuity and endurance have always been Audemars Piguet’s core values, which is also reflected in our In the framework of cooperation in the past three years, we have successfully achieved common artistic initiatives, and these projects have also become our source of inspiration in product development. ‘
Marc Spiegler, Art Basel Art Director, said: ‘We are very happy to continue our partnership with Audemars Piguet. Since becoming a global co-sponsor of Art Basel in 2013, Audemars Piguet has demonstrated its support for art with practical actions. We I am also very pleased to see that Audemars Piguet’s own art customization plan is booming, and its debut works have made their debut at this year’s Art Basel. We are looking forward to continuing touring in three places including Basel, Miami and Hong Kong Work with Audemars Piguet. ‘
About the Audemars Piguet Art Customization Program
The Audemars Piguet Art Customization Program aims to continue to support artists on an annual basis, helping them create artworks that are complex, precise, and innovative. Custom artwork is overseen by the annual guest curator and selected by an international jury. These works will be shown to the public at the Basel Art Show in Basel, Miami and Hong Kong. Later works may also be exhibited in public art institutions. As part of the Customization Program, Audemars Piguet will provide invited artists with cutting-edge tools, advanced craftsmanship and technical support necessary for creative work to help artists achieve important innovative projects.
During the Art Basel Hong Kong 2015, Audemars Piguet announced that the renowned curator and artist Ms. Ruihui Shen will be the guest curator of the 2016 Audemars Piguet Art Customization Program. In order to fully support Art Basel 2015, Audemars Piguet officially launched the Audemars Piguet Art Commission. Swiss artist and composer Robin Meier was selected as the first artist in the annual Audemars Piguet Art Customization Project. With the assistance of renowned curator Marc-Olivier Wahler, Robin Meyer created a large Synchronicity installation that illustrates the laws of order in nature. This synchronic device is used to explore phenomena in nature and learn how fireflies scattered in remote areas around the world consistently emit biofluorescence. To complete the installation, Robin Mayer conducted a sophisticated and sophisticated investigation, combining in-depth scientific research with challenging technical practices. Following the Audemars Piguet Art Customization Project, Robin Meyer’s ‘Synchronization’ installation has been shortlisted for the final selection of the 17th Paris Fondation d’ entreprise Ricard Prize. www.audemarspiguet.com/en/art
About Art Basel
Art Basel is the world’s premier contemporary art exhibition, held annually in Basel, Miami and Hong Kong. Each exhibition is unique and attractive according to the host city or region. Participating in art galleries, exhibiting art, and co-organizing events with local institutions all reflect different characteristics of each place. In addition to bringing together the world’s top art galleries, each exhibition’s special exhibition unit also focuses on the cutting-edge trends of visual art and introduces new ideas, new inspirations and new trends in the art world to the audience. Visit artbasel.com for more information. www.artbasel.com