Swiss Radar D-star Emperor Series: Behind High Technology

Swiss radar D-STAR Emperor series black high-tech ceramic automatic mechanical watch, reference price: 19,000 yuan
     The new patented Ceramos titanium carbide cermet watch that has appeared in Basel last year has not been officially listed until October this year, which greatly exceeds the half-year time required from Basel to the counter. After waiting for nearly two years, the release of this watch can be regarded as various concerns and expectations. On October 19, this watch was finally released for the first time in the world in Beijing! It is said that this is 2 months ahead of the original listing time of the headquarters!
     What’s so great about this high-tech watch? To what extent has technology evolved to make its mass production and listing plans push back and forth? Yangcheng Evening News reporters rushed to Beijing to bring first-hand information and an exclusive interview with the newspaper media in this city.
Blockbuster high-tech release
     On October 19, RADO held a new product launch conference at the China Film Museum in Beijing, and launched the latest D-STAR watch series. At the same time, the glory of the new patented high-tech material Ceramos titanium carbide cermet that combines high-tech ceramic material and metal was announced at the scene, and it was unveiled as part of the D-STAR series.
     Why has the release of this high-tech watch been delayed? Wan Zhifei, vice president of Swiss Rado China, said that it is really because of the difficulty of mass production of this high-tech material, and because the brand adheres to the ‘Unlimited Spirit breakthrough,’ it continued to experiment and finally appeared in perfect results . In fact, the scheduled time for the listing of the Swiss headquarters is two months later, but due to the long-awaited Chinese watch fans, after several efforts, they finally made their world premiere in Beijing, and the next regional release has been scheduled for 2 months. Rear.
     This newly released material, Ceramos titanium carbide cermet, is a combination of high-tech ceramics and metals, including metal alloy titanium carbide, which combines the advantages of metal and high-tech ceramics.It is not only light and moist, it can quickly follow the skin temperature. The temperature adjustment has more than the 1900 Vickers hardness of high-tech ceramics and the sharp and smooth platinum steel texture. For the wearer, there is also a very important wearing feeling, that is, the weight of the watch is greatly reduced!
Patric Zingg Vice President, Global Marketing, Rado
Yangcheng Evening News: Material is a hot topic this year. I know that radar has made many attempts on ceramic materials. What’s so special about the latest D-Star series? Does radar have a particular preference for ceramics?
Patric: Ceramos has a wonderful interpretation process. In 1962, the Swiss Rado launched the world’s first watch made of high-tech materials and made of high-tech tungsten-titanium alloys that are not easy to wear. The DiaStar series of watches started the glorious history of Swiss Rado. The D-Star series we are talking about today inherits the value of the 1962 DiaStar series.
For the past 45 years, Swiss radars have not stopped developing and researching materials. And at least 5 years ago, Swiss radar began to enter another field, that is, design. We emphasized the uniqueness of our brand in design. So not only in material, but for many people who love Swiss radar, we bring them a completely different experience, which can be recognized at a glance from many other brands of watches.
Yangcheng Evening News: In terms of design, Swiss radars always adhere to minimalism. Is this the future of Swiss radars’ design? Or will we see more fashionable and fashionable design ideas?
Patric: The goal of Swiss radars so far has been to insist on their innovative changes and breakthroughs in materials, but we will provide many platforms to communicate. Design as a communication element presents constant changes in materials. It is easy to make one thing complicated, but it is very complicated and difficult to make one thing simple but bring high-quality things to customers.
Yangcheng Evening News: In 2011, the entire Chinese market has a very strong demand for watches. How did the Swiss radar watch market perform in 2011? Is there some data I can provide to everyone?
Patric: The entire luxury goods market is indeed very active in China and even the global luxury goods market this year. For the global market, the increase in China’s outbound tourism has also led to the vigorous development of the global luxury market. The Swatch Group, which RADO belongs to, is the world’s largest watchmaking company. We are very proud to say that we are the largest watch advertiser in the Chinese market. But RADO has a careful plan for every investment. In the past two years in the Chinese market, we have achieved more than double-digit growth in performance. Our market share is also very good.